For PUO’s official campaign imagery, Thank You Baby led the styling and art direction to craft a visual identity that was bold, sexy, and unapologetically luxe. The shoot leaned into a palette of deep black, flashes of leopard print, hits of red, and layers upon layers of gold chains - a high-gloss look that channels 90s supermodel attitude with a contemporary edge.

Every element, from wardrobe to set composition, was designed to echo PUO’s confidence and glamour, translating the salon’s personality into fashion editorial storytelling. The result is a suite of campaign images that positions PUO not just as a salon, but as a brand with presence and attitude.

CLIENT PUO

PROJECT PUO Salon Campaign Styling

LOCATION Suite 604, 125 Swanston Street, Melbourne 3000