For PUO’s official campaign imagery, TYBB led styling and art direction to craft a visual identity that was bold, seductive and unapologetically luxe.

A high-gloss palette of deep black, leopard accents, sharp red hits and layered gold chains channelled ‘90s supermodel energy through a contemporary lens.

A confident campaign suite that positions PUO as a brand with real presence and attitude.

CLIENT PUO

PROJECT PUO Salon Campaign Styling

LOCATION Suite 604, 125 Swanston Street, Melbourne 3000