NUTRIBULLET - 10 YEAR CELEBRATION
To celebrate a decade of NutriBullet, TYBB delivered a vibrant, multi-sensory experience atop QT Melbourne Rooftop, translating the brand’s energy into a bold physical environment.
Creative direction centred on health, vitality and saturated colour, expressed through lush floral installations layered with abundant fresh produce. Key moments included a cascading overhead canopy, a giant NutriBullet-shaped photo arch overflowing with tropical fruit and blooms, and high-impact product plinths styled in tonal groupings.
The bar installation honoured the NutriBullet x McLaren collaboration, drenched in signature Papaya orange through citrus, marigolds and coordinated floral detailing.
The result was a high-energy brand world that celebrated NutriBullet’s first decade while delivering strong visual cut-through.
CLIENT NutriBullet Australia
PROJECT NutriBullet Australia celebrates 10 years
LOCATION Rooftop at QT
