CHEERS TO 10 YEARS
To celebrate a decade of innovation and wellness, the 10 Years of NutriBullet event was brought to life with immersive, vibrant styling and experiential design at the QT Melbourne Rooftop.
The creative direction centered on NutriBullet's roots in health, energy, and bold color, delivered through lush floral installations paired with abundant fresh fruit and vegetables. Key zones included:
Hanging Canopy Installation: A striking overhead feature of cascading florals intertwined with fresh produce, setting the tone with a sensory-rich welcome.
Photo Moment: A giant NutriBullet-shaped arch created a captivating photo-op, overflowing with radiant blooms, pineapples, watermelons, dragon fruit, and lush edible greenery—a living tribute to the brand's vibrant spirit.
Product Display: Colourful plinths were styled with bold, monochromatic floral and produce groupings, elevating NutriBullet’s iconic products in a playful, high-impact way.
Bar Installation – NutriBullet x McLaren: Celebrating the special collaboration, the bar area embraced the McLaren ‘Papaya’ orange with a full-saturation treatment—papayas, marigolds, citrus fruits, and tonal florals unified in a bold homage to the signature hue.
The result was a multi-sensory experience that captured the vitality and creativity of NutriBullet’s first 10 years, while looking boldly toward the future.
CLIENT NutriBullet Australia
PROJECT NutriBullet Australia celebrates 10 years
LOCATION Rooftop at QT
