For this global Lovisa campaign, Thank You, Baby collaborated with Content Hustlers to conceptualize and create an immersive set design that brought a fresh, tropical narrative to life. The brief called for a lush, nature-inspired environment that would complement the brand’s latest collection while transporting viewers into a vibrant, elevated world.

Working within the Content Hustlers studio, Thank You, Baby designed and constructed a series of mini islands, rich with layered greenery and tropical plant life. These islands formed an organic, textural landscape that allowed models to move through and be surrounded by the environment, creating a sense of intimacy and discovery.

The final photographic and video assets captured within this set were rolled out globally - featured online and displayed in over 900 Lovisa stores across 45 countries. The result was a visually cohesive, striking campaign that brought the brand’s vision to life in both digital and physical retail spaces.

CLIENT Lovisa

PROJECT Set design for Lovisa 2025 campaign

LOCATION Content Hustlers