For this global Lovisa campaign, TYBB partnered with HSLR to deliver an immersive tropical set environment.

Layered mini islands of dense greenery created depth and discovery within the frame, allowing models to move through the environment.

The resulting photography and video assets rolled out globally — appearing online and across more than 900 Lovisa stores in 45 countries — ensuring the physical set translated seamlessly into retail impact.

A cohesive, high-energy campaign environment built to travel.

CLIENT Lovisa

PROJECT Set design for Lovisa 2025 campaign

LOCATION HSLR Studio