For the launch of the Neuw Denim x Salvador Dalí collection, TYBB designed an immersive event environment at The StandardX, transforming the venue into a surrealist dreamscape inspired by Dalí’s boundary-pushing world.

At its centre sat a ‘decaying’ feasting table - a direct nod to Dalí’s legendary dinner parties - layered with distorted arrangements, wilted fruit and sculptural textures that celebrated the strange beauty of deterioration.

Referencing The Persistence of Memory (1931), TYBB also created custom melting florals and vessels that extended the surreal language beyond the live event. These bespoke elements later translated into in-store visual merchandising, creating a seamless narrative between experience and retail.

A transportive brand world designed to live well beyond the night itself.

CLIENT Neuw Denim

PROJECT Neuw Denim x Salvador Dali Launch Party

LOCATION The StandardX, Melbourne