For W Melbourne’s 2025 festive season, we reimagined the classic Christmas tree through a sleek, fashion-led lens. Taking inspiration from the hotel’s holiday campaign ‘Made the List’, we put our own TYBB spin on it - ‘Made the Best Dressed List’.

We created three sculptural trees crafted entirely from cascading silver drapery, transforming fabric into bold, architectural forms. The chrome finish perfectly echoed the iconic W Melbourne artwork behind the installation, while the whole scene shimmered out onto Flinders Lane, catching the eye of anyone passing by.

Our aim was to elevate a familiar festive symbol into something unexpected - polished, playful and unmistakably Thank You Baby.

A Christmas moment that didn’t just make the list, it stole the spotlight.

CLIENT W Melbourne