For W Melbourne’s 2025 festive season, TYBB reimagined the classic Christmas tree through a sleek, fashion-led lens. Inspired by the hotel’s holiday campaign Made the List, we introduced our own spin - Made the Best Dressed List.

Three sculptural trees were crafted entirely from cascading chrome drapery, transforming fabric into bold architectural forms. The chrome finish echoed the hotel’s iconic artwork, while the installation shimmered out onto Flinders Lane, catching the attention of passersby.

A festive moment that was polished, playful and unmistakably TYBB.

CLIENT W Melbourne