For the launch of Aesop’s Resolute Facial Concentrate, TYBB partnered with Romano Beck to transform 524 Flinders Street into an immersive, ritual-led nighttime experience.

Working as creative directors, we reimagined the skincare workshop as a choreographed spatial journey, guiding guests through a series of layered, draped environments. Sheer midnight navy curtains defined each zone, creating intrigue and a sense of discovery as guests moved through the space.

The experience opened with a threshold ritual, where guests were invited to place incense into a stainless steel basin filled with blue sand - a subversive nod to Aesop’s iconic in-store basin, reinterpreted through a nocturnal, sensory lens. The scent of sandalwood carried throughout the space, anchoring the experience in atmosphere.

Beyond, a dimly lit workshop zone centred on a long communal table, framed by drapery and a softly obscured moon phase projection. The journey culminated in The Bed of Renewal - a floating bed installation layered in silver satin, with projected imagery drifting across its surface as fog spilled from beneath.

A spatial narrative designed to slow time, heighten the senses and translate product into ritual.

CLIENT Aesop

PROJECT Aesop Resolute Facial Concentrate Launch

PUBLIC RELATIONS Romano Beck

VENUE 524 Flinders