Returning to the Australian Open in 2024, TYBB reimagined the Piper-Heidsieck Champagne Bar, delivering an elevated hospitality destination under the creative direction of Christian Wagstaff and produced by Tennis Australia.

Building on the 2023 floral collaboration with photographer Mrs White, the space fused Piper-Heidsieck’s heritage with a contemporary, hospitality-led experience. Custom planter boxes, curated greenery and garden trellis structures framed large gold mirror moments, amplifying the brand’s signature red throughout the environment.

Ornate French urns, Georgian-inspired busts and custom-painted architectural elements layered European grandeur into the space while maintaining strong brand clarity.

A refined social environment designed for celebration, connection and high-impact visibility across the tournament.

CLIENT Piper-Heidsieck

PROJECT Piper-Heidsieck Champagne Bar at the 2024 Australian Open

LOCATION Rod Laver Arena, Melbourne