Thank You, Baby had the pleasure of returning to the Australian Open in 2024 to bring to life the Piper-Heidsieck Champagne Bar. Under the creative direction of Christian Wagstaff and produced by Tennis Australia, the bar has quickly become the ultimate hotspot for relaxing and celebrating at the tournament.

Building on the 2023 exclusive floral artwork created in collaboration with photographer Mrs White, Thank You, Baby brought the essence of Piper-Heidsieck to life offering guests an elevated social experience that fused the brand’s heritage with contemporary aesthetics. To further enhance the ambiance, Thank You, Baby designed custom-made planter boxes, housing curated plants that added a touch of freshness to the space. These planter boxes were framed by custom made garden trellis that housed large sections of gold mirror, reflecting the luxurious florals planted in the space. Other accoutrements included ornate French urns, Georgian inspired busts and statues, all custom painted in Piper’s signature red, serving European grandeur.

Thank You, Baby's vision transformed the Piper-Heidsieck Champagne Bar into a work of art, showcasing our ability to blend aesthetics, functionality, and brand identity into a harmonious whole. Our design not only captured the spirit of Piper-Heidsieck but also provided a captivating space for guests to indulge in the celebratory spirit of the Australian Open.

CLIENT Piper-Heidsieck

PROJECT Piper-Heidsieck Champagne Bar at the 2024 Australian Open

LOCATION Rod Laver Arena, Melbourne