For the Sydney launch of the H&M x Glenn Martens collaboration, TYBB partnered with Mushroom Creative to transform the Royal Automobile Club of Australia into a decadent celebration of style and spectacle.

Floral installations flowed through the venue in dramatic abundance, layering the heritage interiors with colour and texture while maintaining the building’s inherent grandeur. At the centre, an interactive dessert table became a sculptural focal point, inviting guests to engage directly with the environment.

Each element was carefully considered to heighten the sensory experience and reflect Martens’ avant-garde aesthetic - bold, experimental and unapologetically luxurious.

A richly layered fashion moment designed to immerse and captivate.

CLIENT H&M

PROJECT H&M x Glen Martens Launch Party

LOCATION  RACA, Sydney