Set within the grandeur of the Royal Automobile Club of Australia, the Sydney launch of the H&M x Glenn Martens collaboration was transformed into a decadent celebration of style and spectacle. Partnering with Mushroom Creative, Thank You Baby reimagined the space with immersive styling that merged heritage opulence with contemporary edge.

Floral installations spilled through the venue in dramatic abundance, framing the evening in colour and texture. At the centre, an interactive dessert table became an art piece in itself, layered with sculptural cakes and shimmering jellies that guests were invited to explore. Every detail was designed to heighten the senses and echo the energy of Martens’ avant-garde aesthetic - bold, experimental, and unapologetically luxurious.

CLIENT H&M

PROJECT H&M x Glen Martens Launch Party

LOCATION  RACA, Sydney