For Everybody Loves Cake, the debut cookbook by Alisha Henderson, TYBB was engaged to create a richly layered visual world through immersive set design and styling.

At the heart of the book are ten portrait profiles of people who have shaped Alisha’s life and creative journey. For each, we designed a custom environment that translated personality, memory and emotion into distinct visual atmospheres - each one playful, nostalgic and quietly cinematic.

The recipe imagery followed the same philosophy. Drawing on Wes Anderson symmetry with a touch of vintage charm, we created a suite of considered scenes where each cake could take centre stage.

A cookbook elevated through thoughtful world-building and signature TYBB polish.

CLIENT Sweet Bakes

PUBLISHER Penguin Books Australia

PHOTOGRAPHY Hugh Davison

LOCATION Co.Bake Space