PIPER-HEIDSIECK - AUSTRALIAN OPEN 2023
“offering tennis fans something far more enticing than just glass’s of bubbles.” - Harper’s Bazaar
For the Australian Open 2023, TYBB delivered the Piper-Heidsieck Champagne Bar, creating a refined hospitality environment under the creative direction of Christian Wagstaff and produced by Romano Beck.
Centred on the brand’s signature red and gold palette, the design fused Piper-Heidsieck’s heritage with a contemporary social atmosphere. A bespoke floral artwork, created in collaboration with photographer Mrs White, wrapped the walls, windows and bar, forming the visual backbone of the space.
Custom planter boxes filled with curated greenery introduced freshness and depth while maintaining strong brand presence across the venue.
A polished social destination that quickly became one of the tournament’s standout hotspots.
CLIENT Piper-Heidsieck
PROJECT Piper-Heidsieck Champagne Bar at the 2023 Australian Open
LOCATION Rod Laver Arena, Melbourne